Revolution Golf

Building the visual foundation of a golf media platform

Shaping the Revolution Golf brand during its early growth — from instructional golf products to a digital platform connecting golfers with world-class instruction, expert tips, and training experiences.

BrandProduct
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Year

2011 — 2015

Client

Revolution Golf

Industry
E-commerceSports
Platform
MobileWeb
My Role
AdvertisingBrand IdentityCreative directionEmailInteraction DesignPackaging designPrototypingUX DesignVisual Design
Team

Justin Tupper – CEO
T.J Harty – CTO
Lisa Mitchell – COO
Chris McEniry – Photography

The Overview

Revolution Golf started with Justin Tupper’s passion for the game and a simple business built around instructional DVDs.

As the audience grew, the business began moving beyond physical products toward a digital platform and community for golfers. At that stage, there was no established visual system to connect the different parts of the experience.

The challenge was to build one from the ground up — spanning DVD packaging, advertising, email campaigns, and the website — and give the emerging brand a consistent, recognizable identity.

Visit RevolutionGolf.com → GolfPass

*
The live website may have evolved since this project was completed.

Close-up of a golfer preparing to putt a golf ball on the green, used as a hero visual for Revolution Golf.
My Role

As a remote Senior Designer, my role spanned brand, digital product, and marketing in close collaboration with the Revolution Golf team.

The work included identity, website design, subscriber emails, digital campaigns, training-program packaging, and marketing assets for instructors and programs.

Working directly with Justin Tupper meant there were very few layers between an idea and its execution. He had a sharp entrepreneurial instinct and a strong feel for the golf market. Decisions came quickly, and ideas moved directly into design.

Revolution Golf VIP Training promotional banners featuring golf clubs, a golf instructor, and membership registration calls to action.

Designing for attention and conversion

Revolution Golf used digital marketing as a key driver of audience growth, making advertising one of the brand’s most visible touchpoints.

I designed banners and campaign assets to make the offer immediately clear without losing the character of the brand.

That meant using strong hierarchy, concise messaging, and direct calls to action — balancing brand consistency with the speed and clarity of performance marketing.

Digital Platform

Making content, instructors and offers easy to navigate

As Revolution Golf grew, the website became the central hub where instructional content, marketing, and commercial offers came together.

Working closely with the Revolution Golf team, I helped design the experience around a growing library of videos, instructors, training programs, and products — making content easier to explore while keeping key offers and calls to action clear throughout the journey.
I also designed dedicated landing pages and promotional banners to support campaigns and conversion, creating a direct path from email and advertising into relevant content, products, and offers.

Collection of Revolution Golf promotional banners featuring golf training programs, equipment offers, gift subscriptions, instructor content, and membership calls to action.
Revolution Golf website and registration landing page designs featuring golf training videos, community content, and free account calls to action.
Revolution Golf video page interface featuring instructional golf content, community comments, related training videos, and VIP registration promotion.
Email Marketing

Designing the subscriber experience

Email was one of Revolution Golf’s primary channels for connecting with its audience.

I designed campaigns for new training programs, instructors, products, and special offers — creating a consistent path from the inbox into the platform, where subscribers could access exclusive video lessons, expert advice, and content from leading golf instructors.

Revolution Golf email and promotional campaign designs featuring Peter Kessler, Jim McLean, Ben Hogan training content, and golf video offers.
Revolution Golf email campaign designs featuring Jim McLean, golf event promotions, gift subscriptions, VIP membership, and golf equipment offers.
Revolution Golf email campaigns promoting Paul Wilson and Jim McLean golf schools, VIP membership benefits, and the introduction of instructor Martin Chuck.
Revolution Golf Ralph Lauren RLX media case study showing campaign results across email, pre-roll video, display advertising, and social media.
Revolution Golf media deck layout presenting the Ralph Lauren RLX campaign across email, pre-roll video, display advertising, dedicated email, and social media.
Revolution Golf media deck presenting the Ralph Lauren RLX Polo campaign, including dedicated email creative and campaign performance results.
Revolution Golf media deck spreads presenting the brand mission, philosophy, company overview, and press release milestones.
Revolution Golf DVD packaging for Jim McLean’s “The Driver” golf instruction program, featuring branded disc and cover design.
Revolution Golf “Today’s Video” homepage concept featuring instructional golf videos, expert-led lessons, content categories, and member-only training.
Revolution Golf website redesign concepts showing responsive page layouts, grid structure, wireframes, and refined video content interfaces.
Revolution Golf instructor page featuring Sean Foley, golf training videos, lesson categories, and community engagement metrics.
Revolution Golf logo displayed over a scenic golf course landscape, showcasing the platform’s visual identity.

1.5M+

Members

25K

New Subscribers / Week

200K

Video Views/Day

Outcome

AdvertisingBrand IdentityCreative directionEmailInteraction DesignPackaging designPrototypingUX DesignVisual Design

Revolution Golf grew from an instructional golf business into a large digital platform with a highly engaged audience.

In 2017, Revolution Golf was acquired by NBC Sports Group and Golf Channel, marking the next chapter in the company’s growth.

The result was the work of the entire Revolution Golf team and everyone involved in the project — across content, product, marketing, and design. I’m grateful for the opportunity to have contributed to the project and helped shape the brand and its digital experience during such an important stage of its growth.

Disclaimer:

This project is presented for portfolio and case study purposes. Revolution Golf, its trademarks, brand assets, and third-party content remain the property of their respective owners.

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