Lead Product Designer — Rotterdam, Sunny Netherlands
I turn complex ideas, data and technology into scalable digital products
Nearly two decades of work, including projects for these brands
TopHap Marketing
TopHap Marketing
Cycliq
Cycliq
Curiosity
Curiosity
Independent Journal Review
Independent Journal Review
Revolution Golf
Revolution Golf
I work 
at the intersection of brands 
, AI, and human-centered design to shape new products 
and rethink how problems are solved 
.
Design Systems
Product Strategy
Data Visualization
Interaction Design
Concepts and Prototypes
AI Design Engineering
What if?
Make it clear
Think together
Shape the idea
Push it further
Make it real
Good problems welcome
“Serge has been a trusted design partner for years. Together, we’ve built great products across TopHap and Realtor.com.”
Mischa Serlin
VP of Engineering, TopHap
“A top-notch designer with impeccable quality of work. Working with Serge was a great experience, and I couldn’t recommend him highly enough.”
Won You
Design Director, Discovery Communications
“Serge is an amazing designer. His creativity and reliability are impressive. He’s a pleasure to work with and definitely an asset to any team.”
Evan Szanzer
Chief Marketing officer, Stuhrling