I turn complex ideas, data and technology into scalable digital products

Nearly two decades of work, including projects for these brands

Realtor.com logo
Revolution Golf
Discovery Communications
Volvo
Sturhling
Colibro Publishing
Cycliq
Curiostity.com
Independent Journal Review logo
TopHap
IdealUI logo
Ooma
AHAVA
Realtor.com mobile experience showing property search, listing details, and an immersive 3D aerial property view integrated into the home discovery workflow.
Realtor.com

Realtor.com

Product design integrating Dynamic Map Layers and FlyAround into home search.
TopHap

TopHap

Product design for a real estate intelligence platform focused on property research and analytics
Cycliq Fly6 rear-facing cycling camera mounted on a road bike
Cycliq

Cycliq

A desktop app for importing, reviewing, and processing footage from Cycliq bicycle cameras.
Revolution Golf logo displayed over a scenic golf course landscape, showcasing the platform’s visual identity.
Revolution Golf

Revolution Golf

Building the visual foundation of a digital golf platform
Curiosity mobile topic pages for John F. Kennedy, Abraham Lincoln and Ernest Hemingway, combining short biographies with featured and related videos.
Curiosity

Curiosity

Designing connected learning experiences across desktop, mobile and wearable platforms.
Your number one source for news and entertainment.
Independent Journal Review

Independent Journal Review

Entertaining fair news platform and publisher.

I work Stuhrling Original Watches at the intersection of brands  Revolution Golf — Fitness&Sports, AI, and human-centered design to shape new products  Curiosity educational playlist page featuring a video player, episode list, topic details and recommended learning playlists. and rethink how problems are solved Curiosity.com mobile topic experience for Ernest Hemingway, showing a featured video, related content and an expanded biographical article..

Tesla Model X technical specifications catalog cover featuring a front view of the vehicle with falcon-wing doors open.IJR.com homepage redesign featuring a modular masonry news grid, featured story, video content, and editorial sections.Curiosity.com Apple Watch concept showing daily learning stories, short facts and topic details in a compact wearable interface.Discovery Channel TV popular showsFilm Festival website designCuriosity mobile digest showing an Albert Einstein topic page alongside the final daily story and completed viewing progress.Four Tesla Model S catalog spreads presenting model configurations, customization options, Autopilot, Dual Motor all-wheel drive, and performance features.IJR mobile news interface showing trending and most-read stories in a mobile layout.Visit Leavenworth Website — Desktop ExperienceThe decentralized delivery network. iOS applicationLeavenworth WAYour number one source for news and entertainment.Stührling OriginalRealtor.com iOS interface featuring the FlyAround action for launching an immersive 3D aerial view of a property and its surroundings.Realtor.com mobile app showing a TopHap-powered map layer for home size, with color-coded property data integrated into the home search experience.Realtor.com iOS screens showing property search results and a detailed listing interface with access to the immersive FlyAround property experience.TopHap desktop platform presented on a laptop with a circular sequence of product, marketing, and interface visuals representing the evolution of the real estate intelligence ecosystem.Cycliq front-facing cycling camera and light mounted beneath road bike handlebarsCycliq Fly6 rear-facing cycling camera mounted on a road bikeEarly TopHap web application concept showing a 3D map of property listings with extruded data columns, price labels, and real estate analytics across the San Francisco Bay Area.TopHap Crime Index data visualization concepts comparing local crime levels with the national average across web application and property report interfaces.TopHap early website “Why TopHap” section presenting map-centric real estate analytics, property search filters, and data visualization.TopHap Hazard Risks data visualization concepts comparing environmental and natural hazard indices with the national average across property reports and analytics interfaces.Realtor.com mobile experience featuring a TopHap-powered map data layer that visualizes home size across properties using a color-coded geographic overlay.Realtor.com iOS property details page showing a home listing with FlyAround, virtual tour, and 3D tour options.

Insights

A collection of articles, insights, provocations and trends on the latest in design, technology, business and culture.

Keep exploring →

Design system interface with reusable UI components, typography, color palettes, and behavioral patterns.
Design Systems as Behavioral InfrastructureDesign

Design Systems as Behavioral Infrastructure

Design systems are excellent at standardizing what products look like. As products become more adaptive and AI-enabled, they also need shared principles for how products act, explain decisions, request permission, communicate uncertainty, and return control to users.
9 min
How AI Prototyping Is Changing Product DesignDesign

How AI Prototyping Is Changing Product Design

As prototyping becomes more capable, designers can move from representing software to exploring its behavior directly. The important shift is not faster output. It is a shorter distance between an idea and the reality of the product.
8 min
Design Judgment in the Age of AIIdeas

Design Judgment in the Age of AI

AI is reducing the cost of producing design output. That does not reduce the value of design. It moves the bottleneck toward judgment: framing the problem, choosing what matters, evaluating tradeoffs, and knowing what not to make.
9 min
TopHap desktop platform presented on a laptop with a circular sequence of product, marketing, and interface visuals representing the evolution of the real estate intelligence ecosystem.
Complexity Is Not the Enemy of Good UXDesign

Complexity Is Not the Enemy of Good UX

Complex products do not become good by hiding everything that is difficult. Good UX preserves the depth users need while creating enough structure, hierarchy, and context to make that complexity understandable.
6 min
Designing AI Products Beyond the Chat InterfaceIdeas

Designing AI Products Beyond the Chat Interface

Chat is a useful starting point for AI, but it should not define the product. The bigger opportunity is to design how intelligence changes product behavior: what the system notices, suggests, explains, creates, and does.
6 min

Design Systems

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“Serge has been a trusted design partner for years. Together, we’ve built great products across TopHap and Realtor.com.”

Mischa Serlin

VP of Engineering, TopHap

TopHap

Know everything about any property.

“A top-notch designer with impeccable quality of work. Working with Serge was a great experience, and I couldn’t recommend him highly enough.”

Won You

Design Director, Discovery Communications

Curiosity.com

Discovery’s learning platform

“Serge is an amazing designer. His creativity and reliability are impressive. He’s a pleasure to work with and definitely an asset to any team.”

Evan Szanzer

Chief Marketing officer, Stuhrling

Stuhrling

An accessible luxury watch brand.