Information
Designing products, brands and systems around complex ideas.
I design digital products, brands and systems — often where complex information, technology and human behavior meet.
With a background in engineering and nearly two decades in design, I’ve worked across product, UX, identity and creative direction, helping turn ambitious ideas and business challenges into clear, useful and distinctive experiences.
My engineering background shaped how I approach design: understanding how things work, finding structure in difficult problems and connecting strategic thinking with execution.
I work across strategy, structure, interaction and visual expression, allowing each to inform the others.
From problem to system.
I work from the problem outward.
Depending on the challenge, that can mean defining a product direction, organizing complex information, simplifying a workflow, shaping an interaction model or building the visual system around it.
I move between strategic decisions and hands-on execution, using each to sharpen the other.
TopHap Marketing
TopHap Marketing
Cycliq
Cycliq
Curiosity
Curiosity
Independent Journal Review
Independent Journal Review
Penguin Random House Website Redesign
Penguin Random House Website Redesign
Stuhrling Original
Stuhrling Original
Discovery Channel TV
Discovery Channel TV
Revolution Golf
Revolution Golf
AI and emerging ways of working.
I use AI to explore ideas, support research, prototype faster and test directions earlier in the process.
As making things becomes faster, I believe the value of design increasingly lies in judgment, clarity and knowing what is worth building in the first place.