Information
Designing products, brands and systems around complex ideas.
I design digital products, brands and systems — often where complex information, technology and human behavior meet.
Trained as an engineer, I’ve spent nearly two decades working across product, UI, UX, identity and creative direction, helping turn ambitious ideas and business challenges into clear, useful and distinctive experiences.
My engineering education shaped the way I think about design: understanding how things work, making sense of complexity and connecting strategic thinking with execution.
I work across strategy, structure, interaction and visual expression, allowing each to inform the others.
From problem to system.
I work from the problem outward.
Depending on the challenge, that can mean defining a product direction, organizing complex information, simplifying a workflow, shaping an interaction model or building the visual system around it.
I move between strategic decisions and hands-on execution, using each to sharpen the other.
TopHap
TopHap
Cycliq
Cycliq
Curiosity
Curiosity
Independent Journal Review
Independent Journal Review
Revolution Golf
Revolution Golf
AI and emerging ways of working.
I use AI to explore ideas, support research, prototype faster and test directions earlier in the process.
As making things becomes faster, I believe the value of design increasingly lies in judgment, clarity and knowing what is worth building in the first place.
Product Strategy
Data Visualization
Interaction Design
Concepts and Prototypes
AI Design Engineering
“Serge has been a trusted design partner for years. Together, we’ve built great products across TopHap and Realtor.com.”
Mischa Serlin
VP of Engineering, TopHap
“A top-notch designer with impeccable quality of work. Working with Serge was a great experience, and I couldn’t recommend him highly enough.”
Won You
Design Director, Discovery Communications
“Serge is an amazing designer. His creativity and reliability are impressive. He’s a pleasure to work with and definitely an asset to any team.”
Evan Szanzer
Chief Marketing officer, Stuhrling