IJR
Designing a clearer, more engaging experience for a fast-growing news platform.
Independent Journal Review was a rapidly growing US news and entertainment publisher reaching more than 35 million unique visitors per month.
2014/15
Client
Independent Journal Review
My Role
Team
Alex Skatell
Carl Sceusa
The Overview
Independent Journal Review was reaching tens of millions of readers every month. As the platform grew, its expanding volume of content required a clearer structure, stronger visual identity, and more scalable user experience.
As Senior Designer, I worked closely with the IJR team to define the visual direction, UI, UX, and information architecture.
The redesign introduced a clearer editorial hierarchy, improved content discovery, and a more focused reading experience. A flexible system of layouts and reusable patterns helped organize constantly changing content while keeping the product consistent across the platform.
Disclaimer:
This project is presented for portfolio and case study purposes.
IJR.com, its trademarks, brand assets, editorial content, and third-party materials remain the property of their respective owners. No ownership of third-party content is claimed.
The Overview
I designed a modular grid that could accommodate breaking news, video, evergreen stories, and constantly changing editorial priorities without losing hierarchy or consistency.
Outcome
The new direction gave IJR a more mature and scalable digital presence while making the product easier and more enjoyable to use.
A clearer content structure, scalable design system, and improved discovery experience helped the platform support a growing audience, increase engagement opportunities, and operate more effectively as the publishing business expanded.
