Insights
A collection of articles, insights, provocations and trends on the latest in design, technology, business and culture.

Character.AI Bankruptcy: When Engagement Is Not EnoughAI
Character.AI Bankruptcy: When Engagement Is Not Enough
Character.AI Bankruptcy: When Engagement Is Not Enough
Character.AI attracted millions of users, yet struggled to build a sustainable business. What its bankruptcy reveals about engagement, product design, and the future of AI companions.
5 minFigma Is Bringing Design, Code, and Context TogetherAIDesign
Figma Is Bringing Design, Code, and Context Together
Figma Is Bringing Design, Code, and Context Together
Figma's latest updates bring design, code, and AI closer together. A look at Code Layers, Specs, design systems, and what this shift means for product design.
3 min
Building an AI Decision System for Car AuctionsAIIdeas
Building an AI Decision System for Car Auctions
Building an AI Decision System for Car Auctions
How I turned the process of evaluating auction vehicles into a structured decision system combining AI, market data, risk, tax, liquidity and financial modelling.
20 min
Design Systems as Behavioral InfrastructureDesign
Design Systems as Behavioral Infrastructure
Design Systems as Behavioral Infrastructure
Design systems are excellent at standardizing what products look like. As products become more adaptive and AI-enabled, they also need shared principles for how products act, explain decisions, request permission, communicate uncertainty, and return control to users.
9 minHow AI Prototyping Is Changing Product DesignDesign
How AI Prototyping Is Changing Product Design
How AI Prototyping Is Changing Product Design
As prototyping becomes more capable, designers can move from representing software to exploring its behavior directly. The important shift is not faster output. It is a shorter distance between an idea and the reality of the product.
8 minDesign Judgment in the Age of AIIdeas
Design Judgment in the Age of AI
Design Judgment in the Age of AI
AI is reducing the cost of producing design output. That does not reduce the value of design. It moves the bottleneck toward judgment: framing the problem, choosing what matters, evaluating tradeoffs, and knowing what not to make.
9 min
Complexity Is Not the Enemy of Good UXDesign
Complexity Is Not the Enemy of Good UX
Complexity Is Not the Enemy of Good UX
Complex products do not become good by hiding everything that is difficult. Good UX preserves the depth users need while creating enough structure, hierarchy, and context to make that complexity understandable.
6 minDesigning AI Products Beyond the Chat InterfaceIdeas
Designing AI Products Beyond the Chat Interface
Designing AI Products Beyond the Chat Interface
Chat is a useful starting point for AI, but it should not define the product. The bigger opportunity is to design how intelligence changes product behavior: what the system notices, suggests, explains, creates, and does.
6 min
