Conceptual Discovery Channel iPad application

Reimagining Discovery Channel for iPad

A content-first mobile experience that brings live TV, shows, schedules and exploration into one place.

ConceptMobile

Year

2013

Project type

Self-initiated non-commercial project

Featured

Behance – Interaction

My Role

Creative directionInteraction designPitchRapid ConceptsUX Design

Timeline

3 weeks

The Overview

Discovery Channel has an extensive universe of programs spanning science, technology, nature and human stories. The concept reimagines Discovery Channel as a personal content hub where viewers can move freely between what is on now, upcoming programs, favorite shows, episodes, stories and related content.

Challenge: Instead of treating schedules, programs and editorial content as separate destinations, I explored a system in which they could coexist within the same visual language.

The experience had to support both modes of use: browsing without a specific goal and quickly finding a particular show or airtime.

Discovery Channel iPad TV app Shows screen presenting the program catalog as a visual grid of image-based show tiles.

Personalized Home

Instead of presenting the same programming hierarchy to everyone, the home experience was conceived as a dynamic mix of featured content, popular shows and personal preferences.
What appears on the screen can respond to both editorial priorities and the viewer’s interests, turning the homepage from a static catalog into an evolving starting point.

The result is an experience designed for two behaviors at once: continue with something familiar or discover something unexpected.

Discovery Channel iPad TV app home screen featuring a modular grid of programs, video previews, editorial stories, and promotional content.

Modular Grid System

Primary modules create emphasis around key shows and featured stories, while secondary modules increase content density without compromising hierarchy.

Primary Block (4×6)
512x235px
Secondary Block (8×6)
256x235px
Discovery Global Navigation Block
2048x88px

Discovery Channel iPad TV app grid system showing the modular layout structure and standardized content tile dimensions.

Discovery Channel iPad TV app schedule screen combining a horizontal time-based program guide with visual show previews and a live current-time indicator.

Turning the TV Schedule into an Interactive Timeline

The timeline works well for understanding what is happening around the current moment, but viewers planning further ahead need a broader perspective.

I therefore explored an alternative schedule that makes it easier to move across dates and review the complete programming lineup.

Discovery Channel iPad TV schedule with an expanded MythBusters program row showing episode imagery, time, description, and the current-time indicator.

Discovery Channel iPad TV app alternative schedule screen showing a chronological list of programs with airtimes, imagery, episode titles, ratings, and descriptions.

Alternative TV Schedule View

A list-based schedule offers a more detailed way to browse the day’s programming, combining time, imagery, metadata, and episode descriptions.

Discovery Channel iPad TV app content tiles showing multiple card sizes for featured programs, episodes, and video content.

Disclaimer:
This is an independent, non-commercial design concept created solely for portfolio purposes. It is not affiliated with, sponsored by, approved by, or endorsed by Discovery Channel or its owners.
Discovery Channel, its logo, trademarks, and related brand assets are the property of their respective owners. All third-party imagery and content remain the property of their respective copyright holders and are used for presentation purposes only. No ownership is claimed.

Outcome

Creative directionInteraction designPitchRapid ConceptsUX Design

The project became an exploration of what a television network could feel like once it was no longer constrained by the linear nature of television. Rather than designing a companion TV guide, I approached the iPad as a standalone Discovery destination — combining programming, scheduling and content exploration within a single interface. The project was published on Behance in June 2013 and featured in Behance’s App Design/Interaction context.