Stuhrling Original

Creating a more refined website for an accessible luxury watch brand.

BrandProduct
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Client

Stuhrling

Industry
Consumer productsE-commerce
Platform
Web
My Role
Creative directionInteraction DesignPrototypingUX Design
Team

Evan Szanzer
Elliot Schwarcz

The Overview

Stuhrling needed a digital presence that could bring its extensive watch collection into a more contemporary, premium experience while preserving the character of the brand.

I shaped the creative and UX direction for the website, exploring different approaches to the homepage, establishing the visual language, and translating the experience across desktop and mobile.

View Website

*
The live website may have evolved since this project was completed.

Homepage initial concept: Direction 2
Homepage initial concept: Direction 1
Homepage initial concept: Direction 2
Homepage initial concept: Direction 2
Two homepage design explorations for the Stührling Original watch website, comparing different approaches to product storytelling, navigation, and brand presentation.
Stührling Original homepage exploration showing a watch-focused hero section and an expanded collection navigation menu.
Revised Stührling Original homepage design featuring a dark visual direction, prominent watch imagery, collection discovery, and supporting brand content.
Stührling watch catalog designs showing product grids, featured watches, and two approaches to filtering the collection.

Outcome

Creative directionInteraction DesignPrototypingUX Design

The redesign put the watches at the center of the experience. A more refined visual expression brought accessible luxury to life, elevating the brand while building a stronger sense of quality and trust.

Disclaimer:
This project is presented for portfolio and case study purposes.
Stuhrling, its trademarks, brand assets, product imagery, and third-party materials remain the property of their respective owners. No ownership of third-party content is claimed.

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